diff --git a/build/targets.simulator.android.mak b/build/targets.simulator.android.mak
index e6f2d9dbc..1cd826d3c 100644
--- a/build/targets.simulator.android.mak
+++ b/build/targets.simulator.android.mak
@@ -1,3 +1,8 @@
 ifndef ARCH
 HANDY_TARGETS_EXTENSIONS += apk
 endif
+
+.PHONY: %_run
+%_run: $(BUILD_DIR)/%.apk
+	$(call rule_label,ADB)
+	$(Q) adb install $<
diff --git a/build/targets.simulator.ios.mak b/build/targets.simulator.ios.mak
new file mode 100644
index 000000000..c5f26ad8d
--- /dev/null
+++ b/build/targets.simulator.ios.mak
@@ -0,0 +1,10 @@
+ifndef ARCH
+HANDY_TARGETS_EXTENSIONS += apk
+endif
+
+ifeq ($(APPLE_PLATFORM),ios-simulator)
+.PHONY: %_run
+%_run: $(BUILD_DIR)/%.app
+	$(call rule_label,XCRUN)
+	$(Q) xcrun simctl install booted $^
+endif
diff --git a/ion/src/simulator/android/Makefile b/ion/src/simulator/android/Makefile
index 0d0410e1e..a0417ebd9 100644
--- a/ion/src/simulator/android/Makefile
+++ b/ion/src/simulator/android/Makefile
@@ -71,15 +71,10 @@ apk_deps += $(addprefix $(BUILD_DIR)/app/res/,mipmap/ic_launcher.png mipmap-v26/
 .PRECIOUS: $(apk_deps)
 
 $(BUILD_DIR)/%.apk: $(apk_deps)
-	@echo "GRADLE ion/src/simulator/android/build.gradle"
+	$(call rule_label,GRADLE)
 	$(Q) ANDROID_HOME=$(ANDROID_HOME) EPSILON_VERSION=$(EPSILON_VERSION) BUILD_DIR=$(BUILD_DIR) EPSILON_VARIANT=$* ion/src/simulator/android/gradlew -b ion/src/simulator/android/build.gradle assembleRelease
 	$(Q) cp $(BUILD_DIR)/app/outputs/apk/release/android-release*.apk $@
 
 DEFAULT = epsilon.apk
 
-.PHONY: %_run
-%_run: $(BUILD_DIR)/%.apk
-	@echo "ADB     $*.apk"
-	$(Q) adb install $<
-
 endif
diff --git a/ion/src/simulator/ios/Makefile b/ion/src/simulator/ios/Makefile
index d18e5d436..a9dca15e5 100644
--- a/ion/src/simulator/ios/Makefile
+++ b/ion/src/simulator/ios/Makefile
@@ -103,10 +103,4 @@ endif
 
 DEFAULT = epsilon.ipa
 
-ifeq ($(APPLE_PLATFORM),ios-simulator)
-.PHONY: %_run
-%_run: $(BUILD_DIR)/%.app
-	xcrun simctl install booted $^
-endif
-
 endif